Who should I market my practice to in my community?
Your local community offers a range of opportunities to connect with new patients. Consider introducing yourself and leaving marketing materials at the following locations:
Coffee shops: pin your flyer to bulletin boards and leave business cards with the owner
Gyms: connect with staff and local trainers to explore opportunities to offer nutrition consultations alongside fitness training
Schools: leave flyers with school nurses, counselors, and teachers to share with students, parents, or colleagues
Pharmacies: build relationships with local pharmacists who can recommend you to patients who need nutrition support alongside their medications
Grocery stores: work with the store to display your flyer in high-traffic areas and leave business cards near checkout
Should I market my practice to healthcare providers?
Yes, building relationships with local doctors, therapists, and clinics is a valuable source of new patient referrals. Many healthcare providers have patients they would like to refer to a registered dietitian, but may not know of one who is outpatient and accepts insurance. Introducing yourself and leaving your marketing materials with local healthcare providers can open up a significant referral channel for your practice.
How do I introduce my practice to a potential local referral partner?
When introducing your practice, whether at a doctor's office, gym, or local business, the following approach works well in most situations:
Introduce yourself: "Hi, I'm [name], a Registered Dietitian in the area."
Share details about your practice: "I work with patients on [specialties], and I accept insurance."
Make the ask: "I'd love to explore partnering with you to offer nutrition consultations to your patients or clients."
Leave your materials: "I've brought along some flyers and business cards in case they're helpful to share with anyone who might be interested."